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🪪 A product identity platform for branding, voice, metadata, public presence, and generated creative assets.

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Identity — project identity specification and Brand Kit tools

Identity

Identity specifies and validates a project's identity, then turns reviewed source into reproducible design tokens, creative guidance, assets and a Brand Kit. Each project owns its .identity/ source and creative approvals.

What it does

Project-owned .identity/ → validate → generate → verify → Brand Kit

Define colors, typography, voice, usage, rights and approved assets in one versioned source. Generate portable packages and a public kit from that source; publishing remains an explicit step owned by the consuming project. See the product overview for layers, boundaries and capabilities.

The public Identity Brand Kit is the standalone release-backed site. Its latest stable release, v1.0.0, predates later source additions such as Kern; a merged source feature is not evidence that the published release contains it. Publication details explain the separate product-experience route at egohygiene.io/identity/.

Use Identity in a project

Start with the authoring worksheet and minimal and expanded examples. The adoption guide covers tool pins, generation, verification and rollback. Then assemble a complete Brand Kit.

The command guide documents the existing CLI and optional projections, with explicit consumer paths. init currently creates the legacy v0 source; use the v1 authoring examples for v1 source. A future v1 initializer is tracked separately in #133.

Work on this repository

From the checkout root, with Task v3 installed:

task --list
task setup
task preview

setup installs pinned tools and frozen dependencies, then builds the CLI and renderer. preview serves the reference renderer in the foreground. Task wraps the existing installer; development setup lists host prerequisites, equivalent standalone commands, browser qualification and the optional Docker layer. The consumer CLI remains usable without Task.

Explore the kit

Portrait of Kern with three glowing eyes, open hands, and the identity kernel integrated into his robe.

Approved visual assets, the static Kern example and the optional launch-document example show selected source capabilities. The overview includes the visual boards and mascot preview.

Documentation and next work

Looking for Start here
All guides and contracts Documentation index
Architecture and ownership Architecture, product scope
Compiler, packages and quality Implementation guide
Release and recovery Release process, consumer recovery
Decisions and execution order Decision index, roadmap
Security and support Security policy, support policy

#98 retains root v1 self-source, rights, release and dogfood acceptance after the bounded Brand Kit child scopes. #70 retains stabilization and quality work; #83 retains final documentation reconciliation. Current source, qualified evidence, released artifacts, deployed pages and accepted decisions have separate status.

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🪪 A product identity platform for branding, voice, metadata, public presence, and generated creative assets.

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